Exhibiting pays off
Be there right from the start!
SugarBeet Expo is the first nationwide open-air trade fair dedicated exclusively to the professional cultivation of sugar beet. It offers a highly regarded stage for innovations, technology and practical solutions. This is where farmers, decision-makers, industry and research come together - live, targeted and solution-orientated.
Take your chance to become part of this new industry platform:
- Present your technologies, products and ideas in a practical environment.
- Reach a highly qualified specialist audience with concrete investment interest.
- Gain new customers and strengthen existing business relationships.
- Benefit from the DLG trade fair network and the targeted communication campaign.
SugarBeet Expo2026 will take place on 9 and 10 September 2026 at the same time as Rittergut Gestorf 1, Springe near Hanover.
Exhibition areas
Trial field
Trial field
Present your varieties, equipment and services in a practical field trial.
Machine demonstrations
Demonstrations
The demonstrations are intended for agricultural machinery companies. The machines will be demonstrated live in practical use on selected topics.
Registration opens in September 2025
Freigelände (copy 1)
Outdoor Space
This is turf space where you can display your products or set up a marquee.
Minimum bookable size: 12m2
Zelthalle (copy 1)
Tent hall
The tent hall offers an environment that is similar to that of a hall. This option is recommended if you use a prebuilt stand.
Minimum bookable stand space: 9 m2
Participation options - Exhibition areas
The whole world of sugar beet cultivation and processing on the open-air site, in the tent hall, on the trial site and at the machine demonstrations - clustered according to clearly defined exhibition areas.
Conditions of participation | Sugar Beet Expo Product Index
Convincing reasons for your participation
Independent marketing campaign for Sugar Beet Expo
Independent marketing campaign for Sugar Beet Expo
Targeted approach to specialist target groups at home and abroad.
Multichannel-Kommunikation (copy 1)
Multichannel communication
Wide-reaching presence in trade journals, online portals, social media and newsletters.
Multiplikatorenstrategie (copy 1)
Multiplier strategy
Collaboration with associations, universities, chambers, media partners and influencers from the agricultural world.
Focus on future-relevant topics
Focus on future-relevant topics
Communication of innovation, practical relevance, sustainability and market development.
Gezielte Besucheransprache durch Segmentierung (copy 1)
Targeted visitor outreach through segmentation
Direct advertising to decision-makers in sugar beet cultivation, technology, processing and research.
Internationale Sichtbarkeit durch DLG-Netzwerk (copy 1)
International visibility through the DLG network
Access to global markets thanks to partnerships, foreign subsidiaries and events.
Storytelling statt Standardkommunikation (copy 1)
Storytelling instead of standard communication
Content with added value: portraits, use cases, expert interviews and video formats from the network.
Cross-Promotion mit PotatoEurope und anderen DLG-Plattformen (copy 1)
Cross-promotion with PotatoEurope and other DLG platforms
Exploit synergies – reach target groups where they are already active.
Marketing & Sponsoring
Make your trade fair appearance a complete success. Discover our marketing & communication services, the opportunities to take part in the specialist programme and events and our sponsorship offers. Book directly via the Exhibitor Service Portal.
You will find the offers here from January 2026.