SugarBeet Expo
The new industry platform for sugar beet cultivation
SugarBeet Expo is the first nationwide open-air trade fair dedicated exclusively to the professional cultivation of sugar beet. As a platform for innovation, technology and sustainable solutions, it brings together farmers, industry, research and start-ups - practical, future-orientated and at eye level. With live demonstrations, expert dialogues and a clear thematic structure, the trade fair offers a future-oriented stage for exchange on all aspects of sugar beet cultivation and processing.
SugarBeet Expo 2026 will take place on 9 and 10 September 2026 alongside PotatoEurope at Rittergut Gestorf 1, Springe near Hanover.
Convincing reasons for your participation
Visitor profile
- Professional sugar beet growers (conventional & organic)
- Agricultural consultants, service providers and machinery suppliers
- Decision-makers from the sugar industry
- Scientists, start-ups and investors in the field of agricultural technology
Perfect Match: SugarBeet Expo & PotatoEurope
SugarBeet Expo 2026 will take place alongside PotatoEurope at Rittergut Gestorf 1, Springe near Hanover.
- Many arable farms combine potatoes and sugar beet in their cultivation.
- Crop rotation, soil health and the use of technology connect both crops.
- Numerous exhibitors offer solutions for both types of crops.
- The exhibition location is in a core region of German beet cultivation.
Farming the Future of Sugar
SugarBeet Expo brings together the leading players in sugar beet cultivation and presents the latest technology, smart solutions and forward-looking ideas. It is a platform for innovation, a meeting place for the industry and a forum for the challenges of sustainable beet production.
Together for more sustainability
Sustainable management is the guiding principle in the organisation and implementation of SugarBeet Expo. To this end, the DLG, as the organiser, relies on climate-, environment- and resource-friendly measures in its cooperation with partners, exhibitors and visitors.